Monday, October 27, 2014

***POWER MOVES*** #CelebNews BEYONCE TEAMS WITH TOPSHOP TO LAUNCH NEW ACTIVEWEAR CLOTHING LINE!

Beyoncé is making clothing line moves! Monday morning British-based mega brand Parkwood Topshop Athletic Ltd made the announcement: They will be partnering with Beyoncé Knowles for a complete athletic collection. “I could not think of a better partner as I continue to grow the Parkwood business,” Knowles said in the official statement. The singer has made no secret of her love for the brand, wearing their clothing time and time again. Rumors have been swirling for a while that she would work with them, and now, it’s finally happening. “I have always loved Topshop for its fashion credentials and forward thinking. Working with its development team to create and produce a technical and fashion-led collection is excitingand I’m looking forward to participating in all aspects of this partnership,” she added. In the 50-50 takeaway deal the Grammy winner would be more of a partner, rather than a typical celebrity collaborator. In addition to having heavy creative control, she’ll also be equipped with “a separate team to run the Beyoncé activewear label, including a creative director and designers,” as reported by Vogue UK.
And of course, the executives at Topshop couldn’t be happier. “Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category,” said Philip Green, owner of Arcadia, which operates Topshop. “Being partners with Beyoncé and her team, who have the greatest creative energy and enthusiasm, is inspiring for all of the team at Topshop. We have much to achieve in just under a year, but we are all up for the challenge, and look forward to delivering athletic streetwear in an inventive and exciting way.”
CONGRATS BEYONCE ON YOU NEW CLOTHING DEAL!!!!!!!

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